Projective Technique is the proejction of one's own thought. This is very effective technique of revealing one's own thought or feeing about an object. Direct question has not been successful in uncovering consumers insight. it will not reveal true feeling that consumer possess.Consumer view them as highly personal. Sometime consumers produce response that the researcher would like to hear.In some culture it is rude to voice one's thought directly (asian).
here are some example of Projective technique!
1) Completion of sentence, story, cartoon; which mean the respondent will be ask to complete it.
2) Creation of image or interpretation of a pictures: respondent will be ask to draw an image of the object that are being research about
3) Word association; respondent will be ask to say the first word that come to their mind.
